"Lights. Camera. Anxiety."
I wrote a ton of really good stuff for this campaign, IMHO, and I'm not thrilled with the tagline HBO picked in the end. It's not nearly as clever as the show often is. I thought something more along the lines of "The Fate Of The Multiverse Is In Their Hands" for instance, or "In What Universe Is This Acceptable Behavior." would have been much better. Watch the show and see if you agree. Alas, I don't make the final call on these things, which reminds me of another line I wrote for this series, "An Epic Battle Of Good Vs. Ego."
Written for AV Squad / Produced by BLT