Copywriting is what got me into this game, so if it’s irresistible wordsmithing you’re after, I’m your scribe. From ads and ad-like-objects of all kinds, to websites, digital content, atypical sales presentations and more, I'm all about clever, concise and compelling copy. Alliteration is fun, too.
But even more than words, I love concepts. Creative problem solving. Big ideas. I’m especially happy to bring my talents to bear for clients with a great cause than profitability, whether it’s a campaign to celebrate a clean energy anniversary, encourage recycling, or hype the environmental benefits of renewable energy.
L’objet Ongoing projects for a global luxury retailer, including web copy, social media posts, e-blasts, and blog posts.
Plum Organics Copy for the entire online resource center of this progressive organic baby food company.
Hawaiian Islands Web copy for the State of Hawaii tourism site.
Equius Copy and creative direction for a non-traditional investment firm.
Most Likely To Creative direction and web copy for a purpose-driven creative consultancy.
J’Dolan’s Copywriting for a friend’s pizza shop in Honolulu. Yes, I got free food and beer for life as part of the deal.
While the sentiment “a rose by any other name would smell as sweet” is accurate in the sense that a thing’s quality is inherent regardless of its name, Shakespeare penned the line in a far less brand-saturated reality than we live in today. I’m clearly no Bard, but I have been tasked with creating memorable names and titles for all manner of IP, including:
Renaming the TV Guide Channel. Now known as: Pop TV
Naming an online gaming company: Rumble
Naming software that lets viewers capture clips of live television and share them on social: Didja (as in, "Didja see that?!" It's also a loose abbreviation of "digital")
The title for the definitive book on screenwriting in the new digital age of television: Writing On Demand, by Neil Landau
Several film re-title jobs. To be honest, the studio almost always ends up going with the working titles. A couple of exceptions were my titles for a couple of comedies: "Unfinished Business" (with Vince Vaughn and Dave Franco) and “Masterminds” (with Zach Galifianakis and Kristen Wiig). Both of those movies tanked, so it also appears to be true that a rose by any other name stinks as badly.
Multiple product line names for luxury retailer L’Objet.