Copy + Concepts
Copywriting is what got me into this game, so if it’s irresistible wordsmithing you’re after, I’m your scribe. From ads and ad-like-objects of all kinds, to websites, digital content, atypical sales presentations and more, I'm all about clever, concise, and compelling copy. Alliteration is fun, too.
But even more than words, I love concepts. Creative problem solving. Big ideas, no matter how small the budget. Since 2017 I’ve been Creative Director for Most Likely To, a purpose-driven creative agency serving clients with goals more important than profitability, whether it’s a campaign to combat misperceptions about aging, generate awareness about composting, celebrate a clean energy anniversary, encourage recycling, or hype the benefits of renewable energy.
I’ve also written web copy and digital content for clients as diverse as luxury retailer L’objet, progressively-minded baby food company Plum Organics, and the Hawaiian Islands official tourism site.
Naming + Retitles
While the sentiment “a rose by any other name would smell as sweet” is accurate in the sense that a thing’s quality is inherent regardless of its name, Shakespeare lived in a far less brand-saturated reality than ours. I’m clearly no Bard, but I have been tasked with creating memorable names and titles for all manner of IP, including:
Renaming the TV Guide Channel. Now known as: Pop TV
Naming an online gaming company: Rumble
Naming software that lets viewers capture clips of live television and share them on social: Didja (as in, "Didja see that?!" It's also a loose abbreviation of "digital")
Several film re-title jobs. To be honest, the studio almost always ends up going with the working titles. A couple of exceptions were my titles for a couple of comedies: "Unfinished Business" (with Vince Vaughn and Dave Franco) and “Masterminds” (with Zach Galifianakis and Kristen Wiig). Both of those movies tanked, so it also appears to be true that a rose by any other name stinks as badly.
Multiple product line names for luxury retailer L’Objet.
Content + Long Form
I’m also hired for longer-form copy assignments including digital content (like this Medium Publication, “To Create”), infographics, network style guides, sales and sizzle reel scripts, and even old-school brochures like this one for the St. Regis Princeville on Kauai.