This project really was a labor of love — and I couldn't be happier with the result. Inside scoop: The studio was very hesitant to market this as a love story, so I had to cull every mention of the word "love" in my initial concepts. In the weeks leading up to the launch of the campaign, the tagline was changed to "Destiny is a force of nature." I know, not even close. Fortunately, someone at the studio grew some Rocky Mountain oysters at the last minute and we were able to go with the line as originally written.
Written for and produced by BLT