"Silence Killed More Than An Icon."
I was happy we landed on this tag, although the Art Director could have bumped up the font size a bit, right? At any rate, I was thrilled to work on this project — as if writing the tagline for Brokeback Mountain wasn't enough to secure my status in the pantheon of gay entertainment advertising writers. Yes, they have a pantheon for that.
Written for and produced by Arsonal